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About Southern Softflow

Family-run water softener specialists serving Dorset, Hampshire and Wiltshire since 2000.

Our Story

Southern Softflow was founded in 2000 by Keith, who started the business from his home, simply aiming to provide honest, reliable water softener services to homeowners across the South West of England.

In 2019, Keith's son Ben joined the family business leaving behind his London finance career. Together, they've grown the company whilst never losing sight of what matters most – their customers.

In 2021, we moved to our new 'home' in Three Legged Cross near Wimborne. Our new facility gave us more space, visibility and allowed us to better serve our growing customer base.

Southern Softflow Tour Video

Our Journey

Over two decades of excellence in water treatment

2000
Water softener servicing - Keith on a service call

Southern Softflow Began

Keith started Southern Softflow from home in 2000 and has built a business based on offering straightforward and honest advice, focusing on long-standing customer relationships.

2010

Keith Leased his First Premises

The business had outgrown Keith's home and he needed more space to be able to service his customers.

2019
Water softener business in Dorset - the Southern Softflow family team

The Team Continued to Grow

In 2019 Keith was joined by his son Ben. The team has continued to grow since then (now a team of 8), but the emphasis on personable service remains central to everyone at Southern Softflow.

2021
Water softener company in Dorset - the Southern Softflow team

We Invested in a New Premises

We moved to our purpose-built facility in Three Legged Cross near Wimborne, enabling better service for our growing customer base.

Will from Southern Softflow

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Meet The Team

The friendly faces behind Southern Softflow

Keith - Founder

Keith

Founder

The man that started it all! If our customer's have a dog, it is likely Keith will know its name! Keith enjoys time with his four grandchildren, is an avid follower of Wimborne Town FC and proud dog father to Crunch, the Yorkshire Terrier.

Ben - Director

Ben

Director

Ben decided to leave his finance career in London and joined Keith in 2019. He now oversees the day to day running of the business. He has two young children and enjoys family walks with Barney the dog and he's pretty handy round the golf course.

Will - Plumber

Will

Plumber

Will joined us early in 2025 having worked as an installer for Harvey Water Softeners for 4 years. He can often be found planning his next holiday, is a Saints fan and is working on his half marathon PBs.

Edith - Office Manager

Edith

Office Manager

Edith is a passionate member of our office team. When she is not at work, she enjoys spending her time outdoors with her husband, their 4 children and their dog. She also loves baking, gardening, sewing, and knitting.

Dave - Deliveries

Dave

Deliveries

The friendly face of water softener salt deliveries, David never shirks at going the extra mile when delivering in a polite and friendly manner. His tan reflects his love for getaways with family and friends.

Juliet - Sales & Marketing

Juliet

Sales & Marketing

After more than a decade in sales for a famous Beans and Ketchup company, Juliet decided to join another (if not smaller) company that brings joy to people's homes. She spends weekends on the beach or in forests with children and dog.

Alison - Office Support

Alison

Office Support

Another member of the Martin family who supports Edith in the office. When not in the office, she can be found walking and conquering mountains - she summited Snowdon in 2 hours, or at her local brewery on a Friday night.

Donna - Office Administrator

Donna

Office Administrator

Donna covers the office on Saturdays and over holidays. She is the quizmaster general and a lifelong Black Cats supporter.

Join Our Team

If you like honest work, great customers, and being part of a small team that takes pride in doing things properly, we'd love to hear from you. Below are our current vacancies. If we don't have any vacancies but you think you could add value to the Southern Softflow family please send a CV and cover letter to info@southernsoftflow.co.uk.

Southern Softflow premises - our new warehouse and showroom
Full-time · Permanent

Water Softener Servicing Engineer

  • Wimborne, Dorset
  • £28,000 - £38,000

Field-based servicing engineer visiting existing customers across Dorset, Hampshire and Wiltshire. You'll swap and install softeners, handle drinking water systems and taps, and take on the occasional plumbing job. Company van, full training, and a steady pipeline of varied work.

View full job on Indeed

What Our Customers Say

“The service from start to finish was exceptional. Very skilled and knowledgeable plumbers, nothing was too much bother, brilliant receptionist, everything fitted well and explained along the way, went above and beyond - even reinstalled and adapted the cupboard around the new water softener and left us a box full of gifts and goodies! A pleasure to deal with such a great team, we highly recommend them.”

“Fast response to our enquiry, full information provided, work booked for following week. Fitter arrived on time, pleasant, efficient, very tidy and cleaned up when work finished. Very neat pipework, showed us how to isolate soft water if required at any time, and showed us position of new stopcock. Explained how filter system worked, helped us to set up App for notifications when salt low. Stacked spare salt in garage, advised how to apply for more supplies. Presented us with a delightful gift hamper of locally sourced products. Would highly recommend Southern Softflow Ltd.”

“Southern Softflow’s response to my call for help was amazing, from Edith in the office, Keith the boss man to Will the plumber who worked so hard and did a first class job. A truly great personal service not found easily these days. My heartfelt thanks to them all !”

“Fantastic service from the Southern Softflow Team! My enquiry was dealt with promptly and expertly. We were first told by the guy from another local company who installed our water softener (before we owned the property) that the softener couldn’t be serviced reliably as it hadn’t been used for a while and was in any case 10 years old so in need of replacing. We were also told it would be unsafe to use and were quoted a heavy price by him to replace it. Keith from Southern Softflow came to have a look, He was knowledgeable, friendly and very understanding. He spent time analysing the water to make sure it was safe to use. He flushed the system through thoroughly and assured us the softener is in good working order so we wouldn’t need to replace it which was a great relief. Several weeks after Keith’s visit we are using our softener with no issues and are very relieved Southern Softflow operate in our area!”

“I have dealt with Southern Softflow for 22 years. Recently after 22 years a fault developed on the machine. The machine was taken away and repaired at a very reasonable cost. As I had moved house I had the machine installed by the kitchen company installing the kitchen and they made a poor job of the pipework needed. When Will from Southern Softflow brought the repaired machine back he rerouted the pipework and put new valves in and did a very neat and professional job. I am delighted. A very genuine and professional company ,a delight to deal with.”

“We've had fantastic service from Southern Softflow from initial enquiry through to installation and beyond. This is our first water softener (TwinTec S5) and we can't fault it (we wish we'd installed one years ago). Southern Softflow's friendly and accommodating service is what set them apart from other companies that quoted. There was no pressure to place an order, and they were very accommodating, as this softener was purchased during a renovation of the whole downstairs, including new kitchen, bathroom & plumbing throughout, so they had to coordinate with our plumber and fit in around other trades. Competitively priced. Fantastic product. Excellent service. I highly recommend Southern Softflow.”

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